Mini Master of Business Communication
What will I learn?
The Mini Master of Business Communication consists of 13 sessions covering the following topics:
- The Business Communication Manager/Leader
- Persuasion
- Public Relations/Media Relations
- Marketing Communications/Branding
- Strategies in Advertising
- Promotional Marketing
- Communication Technology – Web 2.0 and beyond…
- Internal Employee Communication
- Teambuilding and Group Process
- Intellectual Property Law
- Creativity
- Interpersonal Communication
- Strategic Communication Planning
You will leave this program with:
- Knowledge of the key elements of effective business communication and how they can help you further your career goals
- The capability to position communications as a valued organizational function
- An understanding of how strategic planning of business communications dovetails with overall organization planning and strategy, resulting in more successful communications across the board
- Awareness of the range of communication issues faced by businesses including: practical challenges, organizational necessities, and ethical considerations which will allow for better communication planning
Founded in 1885, the University of St. Thomas has established itself as one of the premier universities in Minnesota and the Midwest. The business-focused continuing education unit, which is now Executive Education and Professional Development, was created in 1957 by Bishop James Shannon and Peter F. Drucker. There are currently more than 7,000 students engaged in the Opus College of Business’s undergraduate, graduate, executive and professional education studies because they value the emphasis on career preparation and engaging in service to others.
