Internet Marketing Essentials
Hands-on training and best practices in e-marketing
Internet marketing is rapidly growing and constantly in a state of flux, having an ever increasing impact on marketing campaign success. Professionals who keep up to date with current internet strategies create opportunities for their companies to gain market share.
The median salary for Internet Marketing Managers is 7% higher than for Marketing Managers in Minneapolis (Salary.com, April 2011). If you are seeking a career in internet marketing, want to drive more traffic to your website, or are looking for a valuable skill to add to your resume this is the program for you.
At the University of St. Thomas, we will help you:
- Discover the fundamentals of electronic marketing
- Develop working approaches for creating and managing email campaigns
- Start, administer, and evaluate effectiveness of paid search campaigns
- Utilize social media to build relationships with customers and grow qualified traffic
Learn to maximize your presence on the internet with a variety of media. Through hands-on training using powerful yet practical tools, you will learn to drive traffic to your website, increase conversion rates, and strengthen your email campaigns.
“This class was very informative and up-to-date. E-advertising is the future and this class provides the tools necessary to act immediately.”
– Michael, Director of Marketing