Internet Marketing Essentials

Internet Marketing Managers Key to Successful Marketing Campaigns

Internet marketing is rapidly growing and constantly in a state of flux, having an ever increasing impact on successful marketing campaigns. Professionals who keep up to date with current internet marketing strategies create opportunities for their companies to gain market share.

The median salary for an Internet Marketing Manager is 7% higher than for Marketing Managers in Minneapolis (Salary.com, April 2011). If you are seeking a career in internet marketing, want to drive more traffic to your website, or are looking for a valuable skill to add to your resume this is the program for you.

At the University of St. Thomas, we will help you:

  • Discover the fundamentals of electronic marketing to build successful marketing campaigns
  • Develop working approaches for creating and managing email campaigns
  • Start, administer, and evaluate effectiveness of paid search campaigns
  • Utilize social media to build relationships with customers and grow qualified traffic

Learn to maximize your presence on the internet with a variety of media and new internet marketing strategies. Through hands-on training using powerful yet practical tools, you will learn to drive traffic to your website, increase conversion rates, and strengthen your email campaigns.

Internet Marketing Essentials is a part of two comprehensive marketing certificate series. If you wish to build your marketing career and skills further after attending Internet Marketing Essentials, please visit the following programs:

Digital Marketing Certificate

Social Media Marketing Certificate

“This class was very informative and up-to-date. E-advertising is the future and this class provides the tools necessary to act immediately.”



– Michael, Director of Marketing

 

Program Dates and Times
Founded in 1885, the University of St. Thomas has established itself as one of the premier universities in Minnesota and the Midwest. The business-focused continuing education unit, which is now Executive Education, was created in 1957 by Bishop James Shannon and Peter F. Drucker. There are currently more than 7,000 students engaged in the Opus College of Business’s undergraduate, graduate, executive and professional education studies because they value the emphasis on career preparation and engaging in service to others.
Internet Marketing Manager Salary Comparison, Minneapolis, April 2011

Want to add social media marketing expertise to your resume? Learn more about our Social Media Marketing Certificate.

Want more information? Send us your contact information and a St. Thomas Executive Education representative will get in touch with you today.
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