Internet Marketing Essentials

Hands-on training and best practices in e-marketing

Internet marketing is rapidly growing and constantly in a state of flux, having an ever increasing impact on marketing campaign success. Professionals who keep up to date with current internet strategies create opportunities for their companies to gain market share.

The median salary for Internet Marketing Managers is 7% higher than for Marketing Managers in Minneapolis (Salary.com, April 2011). If you are seeking a career in internet marketing, want to drive more traffic to your website, or are looking for a valuable skill to add to your resume this is the program for you.

At the University of St. Thomas, we will help you:

  • Discover the fundamentals of electronic marketing
  • Develop working approaches for creating and managing email campaigns
  • Start, administer, and evaluate effectiveness of paid search campaigns
  • Utilize social media to build relationships with customers and grow qualified traffic

Learn to maximize your presence on the internet with a variety of media. Through hands-on training using powerful yet practical tools, you will learn to drive traffic to your website, increase conversion rates, and strengthen your email campaigns.

Program Dates and Times
Founded in 1885, the University of St. Thomas has established itself as one of the premier universities in Minnesota and the Midwest. The business-focused continuing education unit, which is now Executive Education and Professional Development, was created in 1957 by Bishop James Shannon and Peter F. Drucker. There are currently more than 7,000 students engaged in the Opus College of Business’s undergraduate, graduate, executive and professional education studies because they value the emphasis on career preparation and engaging in service to others.
Internet Marketing Manager Salary Comparison, Minneapolis, April 2011

“This class was very informative and up-to-date. E-advertising is the future and this class provides the tools necessary act immediately.”



– Michael, Director of Marketing
Want more information? Send us your contact information and a St. Thomas Executive Education and Professional Development representative will get in touch with you.
*First Name
*Last Name
*Email Address
*Phone Number
Questions?

Your privacy is important to us. View the University of St. Thomas Privacy Policy.