Internet Marketing Essentials
What will I learn?
In one day you will participate in three 3-hour sessions on Internet Marketing:
Section 1: Introduction to internet marketing
- Conversion Funnel
- Traffic Sources
- Email Communication
- Search Engine Optimization (SEO) fundamentals
- Paid Search Engine Marketing (SEM)
- Privacy and Legal Issues
- Web Properties
Section 2: Hands-on practice in computer laboratory
- Email Campaign Management
- Paid Campaign Management
- Campaign Testing and Deployment
Section 3: Optimization and trends
- Analytics and Testing
- Lead Generation and Nurturing
- Mobile Communication
- Viral Marketing
- Social Media and User-Generated Content
- Future Trends
We will introduce you to the theoretical approaches to internet marketing, provide you with practical training and help you set up your own accounts, so you will start using the power of internet marketing right away.
Founded in 1885, the University of St. Thomas has established itself as one of the premier universities in Minnesota and the Midwest. The business-focused continuing education unit, which is now Executive Education and Professional Development, was created in 1957 by Bishop James Shannon and Peter F. Drucker. There are currently more than 7,000 students engaged in the Opus College of Business’s undergraduate, graduate, executive and professional education studies because they value the emphasis on career preparation and engaging in service to others.
