Effective Product and Market Management

With consumers being bombarded with choices about every transaction, it is essential to tailor your products and services to their specific needs. Gain a competitive advantage with Effective Product and Market Management. Learn how to add “marketing muscle” to your product plans and improve the profitability of your products and services.

In this two-day program, you will identify some keys to successful product and market management. The program will provide a marketing-based planning framework, methodology, and tools that you can put to use immediately. Also, participants will use a hands-on learning simulation tool to apply these principles in real-time.

At the University of St. Thomas, we will help you gain an understanding in:

  1. The stages/phases of development of new products
  2. Product Life cycles and how to market products in each stage
  3. When to launch a new or updated product
  4. Product differentiation and positioning of products relative to competition
  5. Branding and its impact on product positioning decisions
<p><em>Founded in 1885, the University of St. Thomas has established itself as one of the premier universities in Minnesota and the Midwest. The business-focused continuing education unit, which is now Executive Education, was created in 1957 by Bishop James Shannon and Peter F. Drucker. There are currently more than 7,000 students engaged in the Opus College of Business’s undergraduate, graduate, executive and professional education studies because they value the emphasis on career preparation and engaging in service to others.</em></p>

Listen to Kathy Jensen, University of St. Thomas faculty member, describe the Effective Product and Market Management program.

Want more information? Send us your contact information and a St. Thomas Executive Education representative will get in touch with you today.
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