Effective Product and Market Management
Overview
With consumers being bombarded with choices, it is essential to tailor your products and services to their specific needs. Gain a competitive advantage with Effective Product and Market Management. Learn how to add “marketing muscle” to your product plans and improve the profitability of your products and services.
In this two-day program, you will explore topics such as:
- The product management model
- Common pitfalls of product management
- The four fundamentals of effective product management
- Ensuring product/market fit
- Developing product plans that work
- Using marketing research
- Implementing the product plan
Cost: $850 (1.4 CEUs) per participant includes tuition and learning materials.
All sessions are conducted at the Downtown Minneapolis campus - 1000 LaSalle Ave. Parking is available within one block of the building.
Discover new avenues to plan and market your products and services successfully. To register for a program, click the “Register Now” button next to your preferred date.
Founded in 1885, the University of St. Thomas has established itself as one of the premier universities in Minnesota and the Midwest. The business-focused continuing education unit, which is now Executive Education and Professional Development, was created in 1957 by Bishop James Shannon and Peter F. Drucker. There are currently more than 7,000 students engaged in the Opus College of Business’s undergraduate, graduate, executive and professional education studies because they value the emphasis on career preparation and engaging in service to others.
