Effective Product and Market Management
With consumers being bombarded with choices about every transaction, it is essential to tailor your products and services to their specific needs. Gain a competitive advantage with Effective Product and Market Management. Learn how to add “marketing muscle” to your product plans and improve the profitability of your products and services.
In this two-day program, you will identify some keys to successful product and market management. The program will provide a marketing-based planning framework, methodology, and tools that you can put to use immediately. Also, participants will use a hands-on learning simulation tool to apply these principles in real-time.
At the University of St. Thomas, we will help you gain an understanding in:
- The stages/phases of development of new products
- Product Life cycles and how to market products in each stage
- When to launch a new or updated product
- Product differentiation and positioning of products relative to competition
- Branding and its impact on product positioning decisions