Social Media Marketing Certificate

The recent explosion and dynamic evolution of social media channels has made social media a critical aspect of all communications and marketing programs, in every industry.  Achieving a balanced and comprehensive blend of traditional marketing with social media alternatives ensures the most efficient and effective marketing mix. Whether you own your own business, or work in a business or nonprofit organization, the demand for social media expertise is a crucial emerging business force. Your integrated marketing communications work must now include digital media, and social media mechanisms are a cost-effective and responsive means to achieve real, lasting market presence.  Social media  marketing tools provide opportunities for greater reach, amplified connectivity, better monitoring, and an increasing return on investment. Join us to earn your Social Media Marketing Certificate.

 

There are three programs comprising the Social Media Marketing Certificate. Find out more about each program below.

    Internet Marketing Essentials

    Learn to maximize your presence through hands-on experience using the most practical tools. In this program you will learn to optimize search traffic to your website, increase conversion rates, and developing stronger email campaigns.
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    Introduction to Social Media Marketing

    Introduction to Social Media Marketing provides you with an opportunity to enhance your digital and e-marketing program by introducing you to the most popular social media channels that you can use today.  Any application of digital or social media into your marketing and communications mix begins with having a clear strategy and policy.  

    This program is delivered by instructor Lyle Wetsch synchronously through a hi-definition video and audio connection. An additional expert facilitator will be on site.

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    Advanced Social Media Marketing

    Advanced Social Media Marketing focuses on establishing and maintaining a deeper relationship with your customers through social media, success measures including their monitoring and measurement, and the management of multiple social media channels in a team environment.

    This program is delivered by instructor Lyle Wetsch synchronously through a hi-definition video and audio connection. An additional expert facilitator will be on site.

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Founded in 1885, the University of St. Thomas has established itself as one of the premier universities in Minnesota and the Midwest. The business-focused continuing education unit, which is now Executive Education and Professional Development, was created in 1957 by Bishop James Shannon and Peter F. Drucker. There are currently more than 7,000 students engaged in the Opus College of Business’s undergraduate, graduate, executive and professional education studies because they value the emphasis on career preparation and engaging in service to others.
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