Digital Advertising Solutions

Digital Advertising Solutions is designed to introduce you to the various considerations used to promote businesses online. We’ll start by exploring the myriad types of online advertising and approaches to acquiring new customers, increasing brand and product awareness, and generating revenue through the internet. During this program, we will examine internet marketing advertising strategies, analyze why paid search engine marketing and organic search engine marketing are so effective for marketers, and develop a thorough understanding of all of the types of online advertising. 

Digital Advertising Solutions consists of three modules:

    Module 1:

    Online Advertising Strategies

    Much like traditional advertising (TV, print, radio), internet marketing advertising efforts are typically used to build brand awareness or directly acquire new customers. In Online Advertising Strategies, we will focus on the internet marketing industry as a whole. Through discussion of industry growth and specific case studies we will form a common understanding of how important the online advertising market is becoming and where it may be headed in the future. 

    Module 2:

    Internet Search Marketing Tools: Paid Search Marketing and Organic SEO Marketing

    Referrals from search engines are the number one driver of visitors to many websites. Learn why paid search marketing and SEO organic marketing have become the go-to method of advertising for companies in Internet Search Marketing Tools. We will examine how both paid search engine marketing and organic search engine marketing work, and explore how they will likely change moving forward.

    Module 3:

    Effective Online Advertising Networks

    Effective Online Advertising Networks will provide an overview of additional methods of digital advertising with high growth rates and a loyal following. From online display advertising (such as banner ads) to affiliate marketing through advertising on emerging social networks like Facebook and LinkedIn, participants will learn what advertising methods and networks are available and how to get started with these emerging opportunities. 

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Founded in 1885, the University of St. Thomas has established itself as one of the premier universities in Minnesota and the Midwest. The business-focused continuing education unit, which is now Executive Education and Professional Development, was created in 1957 by Bishop James Shannon and Peter F. Drucker. There are currently more than 7,000 students engaged in the Opus College of Business’s undergraduate, graduate, executive and professional education studies because they value the emphasis on career preparation and engaging in service to others.
Digital Marketing Certificate Series

UST Alumni (undergraduate and graduate) receive
15% OFF
Executive Education open-enrollment programs, to learn how to receive your discount or to request more information, call us at 651-962-4600.

Add digital marketing expertise to your resume with our Digital Marketing Certificate.

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