Digital Advertising Solutions

Digital Advertising Solutions is designed to introduce you to the various considerations used to promote businesses online. We’ll start by exploring the myriad types of online advertising and approaches to acquiring new customers, increasing brand and product awareness, and generating revenue through the internet. During this program, we will examine internet marketing advertising strategies, analyze why paid search engine marketing and organic search engine marketing are so effective for marketers, and develop a thorough understanding of all of the types of online advertising. 

Digital Advertising Solutions consists of four 5-hour modules, some of which will be delivered synchronously.

    Module 1:

    Digital Advertising Strategy

    Just how big is digital advertising? How fast is the industry growing and where is this growth? This class will provide some background context of the online advertising environment, and give you a strategic understanding of how you can use digital advertising to drive business results.

    Module 2:

    Online Advertising and Organic Search

    There are many forms of online advertising, but which ones are most effective? Learn which forms of advertising are appropriate for different business types and get a better understanding of how Google ranks web pages in their search engine (Search Engine Optimization). 

    Module 3:

    Paid Media Strategy 

    Learn how Google AdWords works for search advertising and gain a better understanding of display advertising and remarketing campaigns.

    Module 4:

    Digital Advertising Planning

    Video, social media, email, mobile and affiliate marketing are all important aspects of digital marketing. Learn how they work and how you might implement them in your business marketing strategy.  

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Founded in 1885, the University of St. Thomas has established itself as one of the premier universities in Minnesota and the Midwest. The business-focused continuing education unit, which is now Executive Education and Professional Development, was created in 1957 by Bishop James Shannon and Peter F. Drucker. There are currently more than 7,000 students engaged in the Opus College of Business’s undergraduate, graduate, executive and professional education studies because they value the emphasis on career preparation and engaging in service to others.
Digital Marketing Certificate Series

Free Open House

Join us and discover if this program is for you. Wednesday, April 22
5:00-7:00 p.m

Want more information? Send us your contact information and a St. Thomas Executive Education representative will get in touch with you today.
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UST Alumni (undergraduate and graduate) receive
15% OFF
Executive Education open-enrollment programs, to learn how to receive your discount or to request more information, call us at 651-962-4600.

Add digital marketing expertise to your resume with our Digital Marketing Certificate.