Digital Advertising Solutions
Digital Advertising Solutions is designed to introduce you to the various considerations used to promote businesses online. We’ll start by exploring the myriad types of online advertising and approaches to acquiring new customers, increasing brand and product awareness, and generating revenue through the internet. During this program, we will examine internet marketing advertising strategies, analyze why paid search engine marketing and organic search engine marketing are so effective for marketers, and develop a thorough understanding of all of the types of online advertising.
Digital Advertising Solutions consists of four 5-hour modules, some of which will be delivered synchronously.
Digital Advertising Strategy
Just how big is digital advertising? How fast is the industry growing and where is this growth? This class will provide some background context of the online advertising environment, and give you a strategic understanding of how you can use digital advertising to drive business results.
Online Advertising and Organic Search
There are many forms of online advertising, but which ones are most effective? Learn which forms of advertising are appropriate for different business types and get a better understanding of how Google ranks web pages in their search engine (Search Engine Optimization).
Paid Media Strategy
Learn how Google AdWords works for search advertising and gain a better understanding of display advertising and remarketing campaigns.
Digital Advertising Planning
Video, social media, email, mobile and affiliate marketing are all important aspects of digital marketing. Learn how they work and how you might implement them in your business marketing strategy.