Digital Marketing Certificate

Online advertising platforms continue to be significant drivers of the marketing industry, and offer substantial professional opportunities for those equipped with the digital advertising tools they need to participate in all aspects of decision making and planning. Global digital ad spending is increasing rapidly as marketers shift more resources to online advertising platforms and work to keep up with the proliferation of new media channels. This dynamic Digital Marketing Certificate Series is designed to give you the digital advertising tools, experience and savvy to succeed in this exciting, evolving field.

The program is comprised of three components:

    Internet Marketing Essentials

    Learn to maximize your presence through hands-on experience using the most practical tools. In this program you will learn to optimize search traffic to your website, increase conversion rates, and developing stronger email campaigns.
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    Digital Advertising Solutions

    Digital Advertising Solutions is designed to introduce you to the various strategies that are used to advertise businesses online. We’ll start by exploring the myriad online approaches to acquiring new customers, and increasing brand and product awareness and generating revenue through the internet.

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    Marketing Data Analysis: Design, Dissect, Decide

    The famous John Wanamaker saying of "Half the money I spend on advertising is wasted; the trouble is I don't know which half" is surely a relic of advertising in an analog world. With the advances in digital marketing and an incredible ability to measure the effects of our marketing activities, there has never been a better time to be advertising products and services online.

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Founded in 1885, the University of St. Thomas has established itself as one of the premier universities in Minnesota and the Midwest. The business-focused continuing education unit, which is now Executive Education and Professional Development, was created in 1957 by Bishop James Shannon and Peter F. Drucker. There are currently more than 7,000 students engaged in the Opus College of Business’s undergraduate, graduate, executive and professional education studies because they value the emphasis on career preparation and engaging in service to others.

UST Alumni (undergraduate and graduate) receive
15% OFF
Executive Education open-enrollment programs, to learn how to receive your discount or to request more information, call us at 651-962-4600.

Want more information? Send us your contact information and a St. Thomas Executive Education representative will get in touch with you today.
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